November, also known as Black Friday month, is over but we are only halfway through the end of the year sales season. If you are racking your brain on how to create an engaging Christmas ads you’ve come to the right place! In this article, we will discuss five most common creative tips for creating an ad that will be shared in viral LinkedIn posts for years to come. Furthermore, a pleasant side effect of an engaging Christmas ad is the increase in sales. With our data, we can easily prove that increase in CTR is followed by an increase in ROAS. So what is the recipe for a winning Christmas ad?
Subtle Christmas attributes
This tactic is the most modern and pared back. Usually, the product or service is the focus of the ad with clever hints of holiday symbolism. Works great since the message might not be apparent immediately and it breaks the cycle of a mindless scroll. Forces users to take a pause, analyze the picture, and has a bigger lasting power on brand awareness.
Make fun of holiday season clichés in your Christmas ads
This creative type is quite self-explanatory. Usually, brands choose to place their products in unexpected situations creating a funny scene that many can relate to. The ad that makes you laugh is definitely worth sharing in many consumers’ eyes.
Showcase the struggle of common holiday characters and how your brand helps to solve them in your Christmas Ads
Showcasing a struggle of a common holiday character is also using a classical humor strategy to make extraordinary objects, characters or people seem normal just like the rest of us. It not only generates a few smiles or laughs, it is also very relatable!
Form a Christmas tree out of your product
This idea is quite simple, but it can generate a variety of different creatives that will look classy and attention grabbing. In some cases it can even morph into one of those optical illusion tests where you can’t quite understand which of two objects you are seeing. This also breaks the cycle of a mindless scroll and generates higher engagement.
Santa’s symbolism in the Christmas ad
This creative type is also very modern and sleek. Usually, brand choose to add one item to their product or recreate a part of Santa’s red costume. Santa’s brands is so strong that a few cookies in a row is all it takes to create a resemblance to his iconic outfit.
This year you can leave a boring stock picture of a gift box behind. Using five creative lines you can build upon to create your own twist of an unforgettable Christmas ad and end the sales season with a victorious smile. Now when you have an winning creative read our article about the best ad formats for driving action.
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